Started in 2024 • No BS • Just Innovation
The startup that looked at watch straps and said
“We can do this way fucking better.”
Watch theft is a fucking massive problem. But not the kind you think.
Of Watch Thefts Are Non-Violent
Most people think watch theft is some dramatic movie scene with guns and chase scenes. Reality? It's usually some opportunistic asshole who just... takes it. Crowded subway, busy street, you're distracted for 2 seconds, and boom - gone.
Important: We're not promising to protect you from violent robbery. If someone pulls a knife, give them your watch. We're talking about the sneaky, opportunistic bullshit that happens way more often.
Crowded public transport - “accidentally” bumping into you
Distraction techniques while you're checking your phone
Quick grab-and-run in busy areas
“Friendly” conversations that turn into theft
We built a strap system that's harder to steal but easier to style. Revolutionary? Maybe. Fucking useful? Definitely.
Requires deliberate action to remove. No more 'oops it fell off' bullshit.
Because variety is the spice of life, and your wrist deserves options.
$25.00 flat. We hate $24.99 as much as you do.
We believe in keeping it real. Here's some shit that makes us smile:
“We don't believe in $24.99 bullshit pricing”
“Unlike your ex, our straps won't leave you”
“More reliable than your Wi-Fi connection”
“Protects against theft better than your password”
“5 straps included (not like your dating life)”
To revolutionize strap design with style, security, and versatility. Every watch deserves five different personalities and smart protection in one package.
We charge $25.00 for our 5-pack strap system.
Not $24.99, because that $24.99 bullshit is insulting to your intelligence. We're not trying to trick your brain into thinking it's cheaper. It's $25. Done. Fair price for awesome product.
Straps
Honest Price
Colors Available
Get your 5-pack BezelGuard system and never worry about boring straps again.